AMI instructor George Witt says, “90% of all shop problems can be solved up front.” You could go from shop owner to CEO by properly managing the front of your shop. This program looks at all the components of the front end to make you aware of the effects this important area has on your business.

Video Clip:

George explains how to drive customers into your shop using the three components of curb appeal marketing, paint, lighting and landscape. He shows you the three biggest things to focus on when dealing with customers to keep them coming back: the sales phone call, point of sale marketing and follow-up/future marketing.

George also helps you stop the morning chaos and keep your workflow under control with scheduling and explains why repair orders should be written when the CUSTOMER has time. Time is valuable and this course explains how to control cars, parts and information up front so you can better manage your shop time and grow your bottom line.

• The role and importance of the service advisor
• Your role as owner – Stay out of the way, using your people assets & making changes
• Personnel: How to choose a winning team

Runtime: 2 hours